How do you market at the edges?
NonOrdinary Marketing
Learn the skills to market in new territory and create transformative experiences by differentiating what your customers really need vs want while bringing more of yourself to marketing.
How?
By bringing consciousness agility to marketing.
When you’re at the edges in new territory, it’s super challenging to bring something new into the world. Even bringing new life into what you’re currently offering has risks because you’re changing the tradition of the field.
Venturing into new territory requires a different kind of navigation. Rather than relying on a static set of known linear steps, we need dynamic skills for working with the edges as they transform and evolve:
Consciousness Agility.
By bringing consciousness agility to marketing you’ll learn the skills to:
- Market a new category; A product or service that does not fit any of the current boxes.
- Give more transformative experiences to your customers by supercharging your offer.
- Bring in your desire and create a unique space that you’re inviting people into.
- Offer your customers what they need vs what they think they want.
- Make what you currently offer new by bringing new life into it.
- Derive more meaning and deep satisfaction for yourself.
- Really see & understand your customers’ perspective.
- Write copy that opens hearts and moves BIG money.
- Bring more of yourself to marketing.
Marketing at the edges that opens up new opportunities for how you market your unique offering in the world.
NonOrdinary marketing includes:
Consciousness Agility
Learn the skills of a new state of consciousness: consciousness agility to open up options that aren’t currently available, amplifying your impact and creative power.
Launching a New Category
At the edge, create your own unique space where you learn, collaborate, cross-pollinate, and evolve together with your customers. If you want to be at the edge, uncover how to bring new life into what you’re currently offering.
Edges Mapping
Use a unique lens to map your market to make your offer more impactful and bring something new & different to that market. Plus identify opportunities that didn’t exist before.
Niching up
Reach more people and create more impact by niching up. Rather than niching down and moving from scarcity, uncover how to move forward from a place of abundance and growth.
Transformative Empathy
Gain a deeper understanding of your customers’ perspective. Differentiate your offering by offering what they really need vs what they think they want. Discover the transformative power of airlock experiences.
Cash-Generating Copy
Move away from mechanistic, technical and formulaic copywriting by bringing more of yourself and your desire into marketing to open hearts and move money in a BIG way.
The Collaborators
Mirjam Leslie
Mirjam Leslie is an experienced marketer & entrepreneur who helps positive impact organisations, coaches and facilitators create meaningful impact to thrive in uncertainty. She started her career at Microsoft as an external consultant and moved to South Africa in 2008. There she worked for a German investors duo for 10 years before taking the leap as a freelance marketer & copywriter in 2018. With 15+ years of experience she combines traditional marketing methods with improv, embodiment & mindfulness practices. She has the ability to flow ideas into execution almost seamlessly. Mirjam combines her extensive marketing knowledge with a real passion for all things human. You can read more about her work on mirjamchristinehope.com.
Trish Blain
Trish Blain is a positive impact entrepreneur, international facilitator, and expert in nonordinary skills and states of consciousness. An explorer at the evolving edge of what it means to be human, Trish is deeply committed to creating a world where we all thrive. She is passionate about helping change-makers, leaders, and lovers of life amplify their pleasure and impact. She is the Founder of NonOrdinary, a new paradigm approach and platform offering community and training for paradigm shifters. She has developed a unique framework called The Four Forces, through 30 years of experimentation, research, and teaching. She uses this framework in combination with other modalities, a method she calls EdgesWork, in her individual coaching and in group settings in retreats, workshops and conferences. Learn more here.
NonOrdinary marketing conversations
Listen in on Trish & Mirjam as they share their real-time experiences of NonOrdinary marketing.
Our Unique Training Framework
The Four Forces Compass
Align with Life and Others
Developed over 30 years, The Four Forces Framework offers a unique lens for making sense of the world, with skills for expanded ways of experiencing and impacting the world around you.
The Edges Map
Navigate the New REality
NonOrdinary offers a one-of-a-kind map and approach that supports you in untangling the current reality, helping you identify where you are and how you want to proceed, even into unknown, constantly-emerging territory.
Join Trish and Mirjam in this free experiential intro Marketing at the Edges.
We are celebrating the official opening of our beta NonOrdinary.com community. As part of this offering, all content will be available for free on our YouTube channel. If you would like to participate in live community calls and be one of The Founding 500, join our training community at 50% off our subscription rates.
Special "Founding 500" Offer
FREE
With Free Membership
Have a nonordinary experience! Pick and choose what is most compelling to you. Join our free membership for access to complimentary spaces.
- Monthly Live Q & A with Trish
- Access to bonus content and worksheets
- Track your progress with our learning blocks
- Free Four Forces Book Club
- Free Private Social Group
- Priority for a la carte events and meetups
Special "Founding 500" Offer
$197
$97
per month
Save $100 per month,
lifetime price, cancel anytime.
with Personal Training Subscription
Create the life you know in your bones is possible while having a positive impact. Learn skills while cultivating connection and community.
You will get everything in the free membership plus:
- A Founding 500 Badge designation as long as you are a member.
- Lifetime discounted rate for as long as you are a consecutive member.
- Access to these member only spaces:
- NonOrdinary
- Free Private Social Group
- Priority for a la carte events and meetups
- 3 Live Intuition Games
- Momentum Sessions with Mari
Special "Founding 500" Offer
$497
$297
per month
Save $200 per month
, lifetime price, cancel anytime.
With Professional Training Subscription
Amplify your impact. Curated spaces for leaders, facilitators, and builders at the edges. Collaborate with skilled co-conspirators and with us.
- Monthly Live Q & A with Trish
- Access to bonus content and worksheets
- Track your progress with our learning blocks
- Free Four Forces Book Club
- Free Private Social Group
- Priority for a la carte events and meetups
No question is silly.
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questions…we are happy to talk with you!
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